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Orzetti Named CEO of ImageFIRST

Brings more than 30 years of experience building, leading industrial businesses

KING OF PRUSSIA, Pa. — ImageFIRST reports it appointed Edward H. Orzetti as chief executive officer of the healthcare laundry and facility services provider in October.

ImageFIRST, which started in 1967, was acquired by the private equity firm Calera Capital in 2018. 

“As we look to the company’s future, the Calera Board is focused on ImageFIRST’s ability to best capitalize on the many opportunities in front of it,” notes Managing Partner and Chairman of the Board Mark Williamson.

“There is tremendous excitement about the future of ImageFIRST. With a focus on long-term growth, we’ve consequently asked Ed Orzetti to join the organization full-time as the chief executive officer of the business. Former CEO Jim Cashman will transition to an advisor to the Board of Directors.”

Before joining ImageFIRST, Orzetti served as an operating partner with Calera Capital. In this capacity, he was responsible for partnering to deliver strategic and operational leadership with the industrial businesses in its portfolio, including ImageFIRST.

He brings more than 30 years of experience building and leading industrial businesses. 

Before joining Calera, Orzetti served as CEO of Transtar and Keystone Automotive Operations. He has also held a variety of senior executive roles at leading corporations, including General Electric, Textron and VWR International. 

He began his career as a helicopter pilot in the U.S. Army.

Orzetti and his former Calera Capital partner Ethan Thurow led the original deal team in the acquisition of ImageFIRST. 

“We were first drawn to the industrial laundry space, then specifically to the healthcare business model of founders Jerry and Jeff Berstein,” he says. “It didn’t take long to recognize we had identified the industry leader and the ideal platform company for our initial investment.”

With a strong leadership team in place, more than 20 acquisitions have been completed under Calera’s ownership—more than doubling its size—all while maintaining 97% customer retention.

“Since it was founded, ImageFIRST has consistently prioritized a culture of associate engagement, development, and education and believes in a customer-centric service model, aiming to lighten the load of busy healthcare workers,” Orzetti says. 

“This service vision carries through to the patients of our customers and the communities we serve. I’m proud to carry on this vision as the leader of ImageFIRST with the same spirit and enthusiasm I have had from the sidelines for the past five years.”

The company says customers will continue to experience business as usual. 

“As we look to the future, we are certain to reach new heights and poised to better serve our customers, their patients, and the communities in which we operate,” says Orzetti. “The future looks bright, and I look forward to working with the executive team to lead us in the next chapter of growth.”

Orzetti Named CEO of ImageFIRST

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