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Industry Veteran Story Opens Laundry Consultancy

Established to address ‘undervalued operational resources’ in commercial/industrial laundries

SYLVA, N.C. — Laundry industry veteran Doug Story reports that he has opened MorgenBrooke LLC., a North Carolina-based group consultancy.

For more than 35 years, Story says he made his mark working with customers worldwide in the industrial laundry and institutional cleaning business and showing them how to make the washroom side of their operations more efficient. 

He established MorgenBrooke to address what he terms as undervalued operational resources in commercial and industrial laundries. 

Looking at the considerable rise in operational costs in recent years for an industry already known for its paper-thin margins, Story believes his chemicals and operational expertise can help operators significantly reduce their laundry’s operational costs.

“Laundry organizations were already experiencing challenging times before the COVID-19 pandemic arrived three years ago,” notes Story. “Plants often struggle with their operational needs, especially in terms of managing their wash aisle chemical, and productivity costs. 

“We have developed a process that can analyze these areas and drive them to become more efficient, with the added effect of lower costs and an improved bottom line.”

Story says MorgenBrooke’s unique productivity and resource optimization (PRO) evaluation and decision-making program applies to any size laundry or institutional operation.

“In the past, I led teams where we implemented a similar program that enhanced operational efficiencies,” he says. “We spend time with the engineers and teach them about proven methods to improve the washroom area by reducing water consumption, wastewater, labor time and energy.

“With our PRO program, we can create a portfolio where our customers have a choice in how they can move forward. It includes everything from custom dispensing systems and unique, automated methods of processing, to running performance scenarios on the impact a new piece of equipment will have on your operation before you write the check.” 

Story says the process is combined with various auditing reports that can be used for internal performance measures and/or external benchmarking against the market as a whole. 

“Overall, it is designed to be part of the solution as a critical tool that can aid an owner or managing executive in their decision-making process,” he concludes.

MorgenBrooke can be reached at [email protected].

Industry Veteran Story Opens Laundry Consultancy

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