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UniFirst Honors 2023 Aldo Croatti Award Winners

Five RSRs earn recognition for excellence in customer service

WILMINGTON, Mass. — UniFirst Corp., a provider of customized business uniform programs, facility service products, and first aid and safety services, reports that five route service representatives (RSR) have earned the company’s prestigious Aldo Croatti Award for 2023.

This accolade is the most coveted of all UniFirst recognitions. 

Named after the company founder, the Aldo Croatti Award is presented to RSRs who exemplify customer service excellence by retaining 100% of their customers in the most recent fiscal year. 

Through these awards, UniFirst says it affirms its commitment to providing the highest level of customer service and reinforces its dedication to continually exceed customer expectations every day.

Out of its dedicated team of more than 2,500 RSRs who deliver to more than 300,000 customer locations in the U.S. and Canada, the company says only the following elite five earned the distinction for 2023:

  • Gary Altman, Buffalo, New York.
  • Daniel Cassel, Fort Worth, Texas.
  • Mike Colabella, San Diego, California.
  • Eddie Daniel, Birmingham, Alabama.
  • Penn Michelini, Nashua, New Hampshire.

“Our award winners work hard every day to bring our mission to life: ’To serve the people who do the hard work,’” says Steven Sintros, UniFirst president and CEO. 

“Their remarkable achievements and commitment to always delivering exceptional customer service consistently set a compelling benchmark. I am immensely proud of them.”

Each Aldo Croatti Award winner was honored at UniFirst’s President’s Club celebrations in Costa Rica earlier this month, where they received a cash prize and other rewards for their outstanding contributions. 

Their achievements will also be publicly recognized through customer communications.

UniFirst Announces 2023 Aldo Croatti Award Winners

(Graphic: UniFirst)

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