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Alliance Laundry Systems Enhancing Sales, Customer Support

Divides North America team into regions: Northeast, Central, West Coast

RIPON, Wis. — Alliance Laundry Systems, a manufacturer of commercial laundry equipment, reports that it has reorganized its North America sales team.

To streamline operations and better serve customers, the team has been divided into three regions: Northeast, Central, and West Coast, which will include Latin America.

The regions will be headed by general managers, Eric Meyers (Northeast), Ross Van Horne (Central) and Eduardo Fernandes (West Coast,).

The company adds that Susan Peppler has been promoted to director of commercial key accounts.

“It is my hope that, through this alignment, we will strengthen our relationships with customers and further drive their successes,” says Craig Dakauskas, senior vice president of Americas for Alliance Laundry Systems.

As part of the reorganization, it was announced late last year that Mike Hand will directly oversee the sales team and was promoted to vice president of Americas commercial.

To further build its team and enhance relationships with customers, Alliance says it is also creating three sales development manager positions that will report to the general managers and lead the company’s teams of regional sales managers (RSM).

They will grow and maintain sales of commercial laundry products within their assigned regions and partner with the RSMs to bolster business relationships. 

Sales development managers are Anthony Vis (Central), Corbin Vail (Multi-Housing) and Jeff Harvey (Northeast).

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