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LinenMaster Receives Growth Investment from Mainsail Partners

Amoia appointed CEO effective Nov. 1

DALLAS — LinenMaster LLC, a software solution provider for industrial laundries, reports it has received a significant investment from Mainsail Partners, a growth equity firm that invests in fast-growing software companies. 

The company says the partnership with Mainsail will help expedite product development, enhance client services, grow the leadership team, and support innovation for current and future commercial laundry customers. 

LinenMaster also shares that Matt Amoia has been appointed CEO, effective Nov. 1.

“LinenMaster has a deep commitment to the success of our clients,” says Sarah Sinclair, acting CEO. “The investment from Mainsail will help take LinenMaster to the next level of service for customers. 

“I’m excited for Matt Amoia to join the company, and I look forward to remaining with LinenMaster in the role of chief customer officer.”

Amoia joins LinenMaster with more than two decades of experience as a high-energy SaaS (software as a service) leader and team builder. His prior accomplishments include several acquisitions, impactful business-wide growth and long-lasting client partnerships. 

“Our shared goal is to build on LinenMaster’s history to deliver easy-to-use software and services that address an even broader set of needs for commercial laundries,” he says. 

“I believe the company is very well positioned for success, and I’m delighted to join the team.”

“We are happy to see the company using the proceeds from Mainsail’s investment to deliver a great experience for customers,” says Michael Anderson, partner at Mainsail. 

“Since Mainsail’s investment, the company has made 15-plus new hires, acquired Infinite Laundry, and expanded the sales, marketing and product development functions.”

LinenMaster recently acquired Infinite Laundry, which specializes in marketing solutions for commercial laundries. The combined business can now help all types of commercial laundries to improve their top and bottom line. 

Jeff Wile, founder of Infinite Laundry says, “Together with LinenMaster, we are focused on serving all commercial laundry types including healthcare, industrial, hospitality, and food and beverage operations.”

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