WILMINGTON, Mass. — UniFirst Corp., a North American provider of customized business uniform programs, facility service products, and first aid and safety services, recently launched Always U™, a workwear collection designed to address a long-standing gap in the uniform market. 

Purpose-built for active teams, Always U delivers the comfort, mobility, and modern style workers want with the professional appearance and value businesses require, the company says.

“When frontline workers spend their entire day in a uniform, what they wear matters to them and to their business,” says Steven Sintros, CEO of UniFirst. “Always U delivers the best of both worlds. We have a high-performance collection with mechanical stretch, advanced mobility features, and modern style, all at an affordable price point built specifically for a managed rental program.”

Across manufacturing floors, distribution centers, transportation fleets, technical services, and the contracting trades, active employees spend full shifts bending, reaching, and staying in motion. Rather than simply updating the look of standard workwear, UniFirst reimagined the design around how active employees actually move throughout the workday. 

Always U also addresses another long-overlooked gap in the uniform market with a dedicated women’s line, the company says. 

According to the U.S. Bureau of Labor Statistics, women now make up approximately 14.3% of construction employment, 28.6% of manufacturing employment, and 26.2% of transportation and warehousing employment. Yet standard workwear has not always been designed to reflect that workforce reality.

“Women have long been an essential part of the workforce, but traditional workwear hasn’t always been designed with their specific needs in mind,” says Leigh-Anne Zavalick, product manager at UniFirst. 

Heather Trumbell, director of sourcing, adds, “With Always U, we designed around women’s fit, movement, and functionality from the start because that’s who is doing these jobs today, and their uniforms need to reflect that reality.”