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TRSA’s MMI, Marketing & Sales Summit Taking Place in October

Maintenance Management Institute returns after two-year hiatus; MSI to feature member-suggested topics

ALEXANDRIA, Va. — October is the month to learn more about maintenance and marketing/sales with TRSA, the association for linen, uniform and facility services.

The association’s 29th Annual Maintenance Management Institute (MMI) takes place Oct. 12-14 in Illinois while the 5th Annual Marketing & Sales Summit happens Oct. 25-26 in Florida.


Following a two-year hiatus, TRSA’s 29th Annual Maintenance Management Institute returns Oct. 12-14 at the Embassy Suites O’Hare, Rosemont, Illinois, with new speakers, a new location, but the same quality standard that ensures the MMI remains the industry’s longest-running and most-recognized maintenance management and technology development program, according to the association.  

At MMI, TRSA says attendees will network and learn with the linen, uniform and facility services industry’s top engineers, maintenance, plant and general managers.

The association says this year’s MMI combines general sessions and breakouts with peer interaction to enhance attendees’ technical knowledge, along with exploration of management and leadership styles.

Kicking off this year’s MMI will be Steve Rowell, a seasoned keynote speaker and training consultant who has presented to over 1 million people in his career. As a chain management consultant, Rowell has more than 20 years of success spanning diverse industries and sectors, including healthcare, technology, senior care, manufacturing and more.

Attendees will benefit from a first-hand look during the plant tour and debrief, where they can discuss business philosophies with plant leadership, and discover technological innovations that can impact their operations, the association says.

Sessions led by professionals within the linen, uniform and facility services industry will cover the topics listed below:

  • General Guidance for Properly Disinfecting Your Plant
  • Energy Management and Performance Strategies
  • Results Oriented Reliability and Maintenance Management: Maintaining and Extending the Life of Your Equipment
  • Hire them before they’re gone: Accelerating Your Hiring Process
  • General Plant Safety: Lock Out/Tag Out
  • Roof Safety and Fall Protection
  • Developing a Defensible Capital Budget

Individuals who hold the TRSA Certified Professional Laundry Manager (CPLM) designation can receive up to 18 credit hours toward recertification by attending MMI educational sessions and plant tours. 


TRSA will host its 5th Annual Marketing & Sales Summit Oct. 25-26 at The Embassy Suites U.S.F. and Busch Gardens in Tampa, Florida.

TRSA shares that its members expressed opinions through a recent survey that the summit should focus on several key topics, such as what is working in digital marketing and how a company can benefit, and how they can develop consistent messaging between sales, service, and marketing departments.

Acting on those recommendations, TRSA has developed an agenda offering an interactive workshop, dynamic presentations and an informative panel discussion.

Corey Perlman will be this year’s keynote speaker. As a digital marketing specialist, author and founder of Impact Social Media, a full-service digital marketing company, Perlman will share insights, experience and current trends of what is working in the digital marketing B2B space and how companies can benefit.

TRSA adds that attendees will be inspired during a variety of keynote presentations and panel discussions scheduled throughout the summit. Sessions include:

  • Developing a Marketing Strategy with Proven ROI
  • Bridging the Gap Between Marketing: Sales & Service Marketing & Sales Panel
  • Digital Marketing Masterclass

Opportunities for attendees to network and discuss business strategies with colleagues both old and new are included in the agenda, according to the association.

In addition, the summit will offer “Best of the Best” breakout sessions during breaks, with each break highlighting selected marketing and sales successes submitted by fellow attendees.

Attendees will have the chance to score the successful ideas and at the end will collectively select a winner who will take home a $250 Amazon Gift Card.

TRSA’s Maintenance Management Institute

Have a question or comment? E-mail our editor Matt Poe at [email protected].