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Alliance Laundry Systems Adds Industry Veteran to Sales Team

Case to serve company's distribution East, Midwest regions

RIPON, Wis. — Alliance Laundry Systems, a global provider of commercial laundry equipment, reports it has added Rick Case to its sales team.

“Rick has a tremendous amount of industry experience and will make an immediate impact for our Alliance Laundry Systems Distribution team,” says Mike Hand, vice president, North America Commercial Central and East Regions, Alliance Laundry Systems. 

As a regional sales manager, Case will serve on-premises laundry (OPL) and laundromat customers throughout the East and Midwest regions.

Case brings almost 20 years of laundry industry experience, including helping new investors launch laundromat businesses, while also assisting current owners in expanding their businesses through both independent and franchise opportunities. 

Alliance Laundry Systems Adds Industry Veteran to Team

Rick Case has joined the Alliance Laundry Systems team as a regional sales manager. (Photo: Alliance Laundry Systems)

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