WILMINGTON, Mass. — UniFirst Corp., a provider of customized business uniform programs, facility service products and first aid and safety services based here, is “on the field” in the NFL this season, partnering with three teams: the New England Patriots, Detroit Lions and Pittsburgh Steelers.
The company signed its three-year partnership with the Patriots in 2021.
“We are looking forward to another exciting season of supporting our hometown team and the world-class New England Patriots organization,” says David Katz, UniFirst executive vice president of sales and marketing.
“As part of our Always Deliver commitment to serving our customers, we are excited to expand our relationship to include the delivery of UniFirst First Aid & Safety services to Gillette Stadium.”
Throughout the upcoming season, UniFirst says it will be promoting its partnership as the Official Uniform Supply Company of the Patriots across the region under the Always Deliver theme.
This includes a variety of gameday activations at Gillette Stadium, in-stadium signage and various multi-media inclusions.
The company’s recently redesigned and rebranded delivery trucks, another major aspect of the company’s ongoing brand evolution, will also be present at Patriots 2022 home games, providing fun, interactive activities and raffle prizes for Patriots fans.
UniFirst signed its sponsorship with Detroit this year, naming it the Official Uniform Supplier of the Detroit Lions.
“UniFirst is honored to join forces with the Detroit Lions in a multi-year partnership,” says Asit Goel, UniFirst’s vice president of marketing.
“We are proud to be a part of the greater Detroit community and share in the excitement with home team fans.”
In addition to being the official uniform supplier for Lions gameday staff, UniFirst will be promoting its brand and business services through a variety of in-stadium signage, through the DetroitLions.com website and being featured in the Detroit Lions radio spots.
This year, UniFirst also signed a multi-year partnership with the Pittsburgh Steelers, becoming an Official Partner of the Pittsburgh Steelers and an Official Uniform Supplier of the Pittsburgh Steelers.
In addition to being an official partner, UniFirst will be promoting its business services through a variety of activities including in-stadium signage, the Steelers.com website, and Pittsburgh Steelers pre-game radio broadcasts.
"UniFirst is excited to join forces with the Pittsburgh Steelers in our multi-year partnership," shares Goel. "With several hundred associates servicing tens of thousands of workers and businesses in the Greater Pittsburgh communities, we share in the excitement with all of Steelers Nation."
Throughout both the Greater Detroit and Greater Pittsburgh areas, the company’s redesigned and rebranded delivery trucks, a major aspect of the company’s ongoing brand evolution initiative, will communicate the partnership with the Lions and Steelers.
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