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JENSEN North America Acquires G.A. Braun

Brands will continue to ‘co-exist,’ building on legacies, customer relationships

PANAMA CITY, Fla. — JENSEN North America, a JENSEN-GROUP subsidiary headquartered here, reports it has acquired Syracuse, N.Y.-based laundry equipment manufacturer G.A. Braun

JENSEN-GROUP says the strategic move marks a significant milestone in its growth strategy, expanding its manufacturing footprint, product portfolio, and service network across North America.

The newly founded JENSEN Braun LLC will acquire the assets of G.A. Braun. Terms of the deal were not disclosed. 

Under the new structure, JENSEN North America will manage both JENSEN Braun LLC in Syracuse and JENSEN USA in Panama City. 

“Our goal has always been to align production capacity with our sales growth,” says Jesper Munch Jensen, CEO of the JENSEN-GROUP. “By expanding our manufacturing base in the USA, we can respond faster to customer needs, shorten delivery times, and continue delivering the high quality and reliability that define the JENSEN brand. 

“We are delighted to welcome Braun’s team into our organization and to grow together, driven by our shared commitment to customer satisfaction and continuous improvement.”

“After many successful years in the laundry industry, I am proud to see Braun become part of the JENSEN team,” says J.B. Werner, CEO of G.A. Braun. “We share the same values: customer focus, reliability and a passion for building long-term partnerships. 

“I am confident that our employees and customers are in very good hands and will benefit from the global strength and expertise of the JENSEN-GROUP.”

JENSEN says the employees of G.A. Braun bring decades of experience, dedication and craftsmanship — qualities that have earned them deep respect across the industry.

“We are truly excited to welcome our new colleagues to the JENSEN team,” says Tony Biela, president of JENSEN North America. “Their know-how, their customer relationships and their commitment are invaluable to our shared success. Together, we will build on our strengths and create new opportunities for growth, innovation, and personal development.”

With this acquisition, JENSEN gains access to Braun’s state-of-the-art production facility, which boasts a strong reputation and a loyal customer base. Both brands will continue to co-exist, building on their respective legacy and customer relationships. 

This approach allows both JENSEN and Braun to preserve what makes each brand unique, while joining forces to deliver even greater value, innovation, and support to customers across North America.

“This acquisition combines two strong organizations with complementary strengths,” adds Jesper Munch Jensen. “Together, we are well-positioned to support our customers throughout North America with an even broader range of products, services, and technologies.”

JENSEN North America Acquires G.A. Braun

J.B. Werner (center), CEO of G.A. Braun, shakes hands with (from left) Tony Biela, president of JENSEN North America, and Jesper Munch Jensen, CEO of JENSEN-GROUP, to finalize JENSEN’s purchase of Braun. (Photo: JENSEN North America)

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