FRANKFURT AM MAIN, Germany — Trade fair organizer Messe Frankfurt reports that Vivien Altmann-Morelli has taken over as director of Texcare International and the associated brand Textile Care & Cleaning Technologies as of May 1. In addition, the Food Technologies brand also falls under her responsibility.
In her new role, she will oversee Texcare International in Frankfurt, the international trade fair for the global laundry, drycleaning, and textile services industry. As a brand, Texcare is represented by four additional international events within the Technology Shows portfolio: The Clean Show, Texcare Asia & China Laundry Expo, Texcare France, and Clean India Show.
Altmann-Morelli will report to Kerstin Horaczek, vice president of Technology Shows at Messe Frankfurt Exhibition.
“Texcare in Frankfurt is the leading trade fair for the international textile care industry and a central hub for global technology leaders as well as emerging players,” says Altmann-Morelli. “As an innovation platform, it provides key impulses for sustainable, efficient, and future-oriented growth.
“I am very much looking forward to becoming part of this global network and to helping shape the future together.”
Altmann-Morelli is a business administration graduate with a focus on sales and event marketing. She has been working at Messe Frankfurt since 2019. After starting as a sales manager in the Guest Events division, she took on the role of coordinator in 2023, managing various interdisciplinary projects. As part of the Sustainability Management team, she also played a key role in the strategic development of Messe Frankfurt’s sustainability activities.
As director of Texcare International, she will also be responsible for the brand management of the four international events in the portfolio. In addition, she will lead IFFA and oversee the Food Technologies brand.
She succeeds Johannes Schmid-Wiedersheim, who is pursuing new professional opportunities. He had successfully led Texcare since 2016.
The next Clean Show is scheduled for July 15-18, 2027, in Las Vegas. Texcare International will next take place Nov. 8-11, 2028.
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