OSHKOSH, Wis. — Continental Laundry Solutions, which provides equipment and services across North America, reports it has promoted Kim Foxcroft to director of marketing, recognizing her leadership and long-standing contributions to the company’s success.
“Through her nine years with Continental, Kim has risen as one of the company’s most key contributors … assuming responsibility for a marketing department poised for growth,” says company President Mike Floyd. “She’s earned her way to a senior leadership position using grace, intelligence and creativity.”
In the role, Foxcroft will helm the company’s marketing strategy and brand direction. She is responsible for driving integrated marketing and communication initiatives that expand Continental’s market presence, strengthen customer engagement and fuel continued business growth.
She will lead a team of writers, designers and digital marketing professionals; manage the department’s budget; and serve on the company’s Executive Committee, where she will help shape corporate priorities and long-term business strategy.
“I look forward to growing our department to support the company’s expanding product lines and brands and am grateful for the opportunity to help shape Continental’s future,” says Foxcroft.
She joined Continental in 2016 as Continental Creative Services manager, where she guided creative planning and production for targeted campaigns, worked closely with distributors and customers, spearheaded development of digital tools and websites, and more.
Foxcroft has a bachelor’s degree in graphic design from Mount Mary College in Milwaukee and brings nearly three decades of experience in graphic design, advertising, and marketing to her new post.
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