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ALM Promotes Horsley to VP Operations

Brings nearly 30 years of experience in association management to new role

RICHMOND, Ky. — The Association for Linen Management (ALM) reports Christina Horsley has been promoted to the position of vice president of operations.

“I am amazed by the vast contributions Christina has displayed over the past 18 months,” says Sarah Brobeck, president and CEO of ALM. 

“During this time, the staff transitioned from a siloed approach to their work to an integrated team collectively working toward common goals, and Christina was instrumental in this organizational shift. She’s proven her skill sets extend well beyond her current role.”

Horsley has been a member of the ALM team since 2012, previously serving as director of education and events. In this role, she successfully managed the Laundry & Linen College and notable events such as IMPACT, consistently delivering exceptional results, the association shares.

She brings nearly 30 years of experience in association management to her new role with a history of building and leading teams that significantly enhance member experience and value. 

Throughout her tenure at ALM, particularly during the transition to new leadership, ALM says Horsley has demonstrated her ability to contribute positively to her areas of responsibility while showcasing skills beyond her initial scope. 

By adding membership services and development to her duties, she has shown a profound understanding of member engagement and experience, says the association. 

In her new capacity as vice president of operations, Horsley will take on a more strategic role, overseeing all aspects of internal operations to ensure alignment with the strategic goals set by the Board of Directors. 

“This promotion is another component of the overall transition of the organization that positions us to achieve our goals while enhancing value to our members and the industry,” adds Brobeck. 

“Christina’s history with ALM is rich in high-quality results, broadening her responsibilities ensures we have the same quality results across all areas of our association.”

“As I step into this new role as vice president of operations, I am excited to further contribute to ALM’s mission,” says Horsley.

“I am eager to continue working alongside our talented team to drive innovation and excellence in our services for our members and the industry.”

Horsley Promoted to VP Operations at ALM

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