WALLINGFORD, Conn. — WW Uniform Service, located here, shares that 2024 marks the company’s 100 years of service milestone.
“As we wrap up 99 years of business, the fact that we stand tall as a family-owned operation is a testament to the hard work of our team and the loyalty of customers,” says Frank Maresca Jr., vice president.
What started as a small laundry provider in Deep River, Connecticut, in 1924 has grown into a uniform rental company serving Connecticut, the five boroughs of New York City, New York State, Massachusetts and Rhode Island.
Major milestones have marked WW’s journey over the past century.
Initially focused on dry cleaning linen for local businesses, the company says it demonstrated remarkable adaptability.
In the 1960s, as polyester’s rise reduced demand for linen dry cleaning, WW pivoted to uniform services—a move that would define its future. This transition was formalized in 1973, quickly accelerating its growth trajectory.
The latest addition to its service offerings is the WW First Aid & Safety division, launched in 2023 in response to customer demand for a trusted local provider of essential workplace safety supplies.
Today, the company’s production facility is open six days a week, processing 85,000 to 100,000 pounds of product weekly.
WW says its uniforms division boasts state-of-the-art equipment, including four 450-pound open pocket washer machines, two 600-pound gas-fired dryers, one 100-pound washer machine, two 50-pound dryers, and a semi-auto assisted sorting system with 15 routes on the road.
Reaching 100 years as a local business is not a common achievement.
The key to WW’s longevity? It says its outstanding team and commitment to innovation. Many employees have been with the company for decades, with the service team averaging a 12-year tenure.
This dedication translates to a 97-98% customer retention rate year after year.
“When you call WW Uniforms, someone always answers,” points out Maresca Jr. “In our uniforms sector, you can speak directly with leadership. We believe in transparent communication with our customers.”
In addition to strong customer and employee engagement, WW takes pride in its community involvement, actively participating in local initiatives and sponsoring events.
This commitment has earned recognition for the company, including the “Heritage Award” from the Wallingford Chamber of Commerce.
As WW enters its second century of service, it’s focused on driving growth and innovation. A major renovation is underway to double input/output capacity, incorporating new technological advancements and machinery.
“We have consistent and clear expectations to be around for another 100 years,” says Maresca Jr.
“It’s been a true pleasure to work side by side with my father Frank Maresca Sr., my mother Linda Maresca, our partner Tom Grasser, and our two backbones, Gary Jackson and his wife Cindy Jackson, and I anticipate an amazing future to watch my children grow in the company, with high hopes to see them take reins one day.”
The next century at WW will uphold its legacy of clear expectations, exceptional service and caring for customers like family.
“As we enter our 100th year, with no plans of slowing down, we do so with immense gratitude for those we serve and a continued commitment to evolve along with their needs for the next century,” Maresca Jr. shares.
“With an amazing local community and all the amazing employees, I see a bright future.”
Have a question or comment? E-mail our editor Matt Poe at [email protected].
