LOS ANGELES — Norchem Corp., a provider of chemicals and water filtration solutions based here, was featured on Bloomberg TV’s “World’s Greatest” television show in November.
The episode spotlighted decades of innovation, engineering excellence and sustainability leadership within the textile care industry.
As the story of Norchem’s work reached a national audience, President Vaughn Minissian reflected on what he hopes viewers take away from the episode.
“I hope that people take away a realization that there are family businesses that make a significant impact on the laundry industry with cohesive teams that care,” he shares.
A central focus of the feature was Norchem’s UltraPure Water Recovery System, a technology that has reshaped water efficiency in the industry.
“I like seeing the UltraPure use case benefits highlighted in the episode,” says Minissian. “I feel not enough people understand the significance that system has as a water savings machine for the industry.”
To illustrate Norchem’s technology in action, the film crew visited Republic Master Chefs in Long Beach, a long-standing Norchem customer known for operational excellence and strong sustainability efforts. Its Norchem systems have been in operation for 20 years, and the partnership made Republic an ideal site to represent Norchem’s impact.
“We chose to film (there) because the plant is a local hospitality soil plant that has not only clean facilities and is close in proximity to Norchem HQ, but they also deploy Norchem's hot and tempered water systems and the UltraPure Water Recovery systems,” shares Minissian. “It was important to pick a customer plant that featured these systems.”
With the full segment now available, Norchem is proud to share this milestone with its customers, partners, and industry peers.
“I feel a sense of astonishment and pride at how far the company my father founded has come as a diverse engineering solutions provider,” Minissian says. “There’s nothing but gratitude to give to my father and the members of the team we mentored and cultivated along the way.”
Have a question or comment? E-mail our editor Matt Poe at [email protected].
