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TRSA Honors Senior, Carter with Lifetime Achievement Awards

Staff Writer |

ALEXANDRIA, Va. — The Textile Rental Services Association of America (TRSA) recently awarded Richard J.L. Senior, CEO of Morgan Services, and Mike Carter, president of Century Place Apparel, with its Lifetime Achievement Awards during the association’s annual conference in Sonoma, Calif.

Senior received the 2013 TRSA Operator Lifetime Achievement Award for his personal service to the industry and the association. He served as TRSA chairman from 1983 to 1985, as well as chairman of the Uniform and Textile Service Association (UTSA) from 2002 to 2004; UTSA blended with TRSA in 2008.

“If TRSA has benefitted from my involvement, it has truly been a longstanding mutually beneficial relationship,” Senior said in accepting the award.

Senior has served as CEO of Morgan Services since 1974, when he joined the company, according to TRSA.

“Senior instituted policies that changed conventional wisdom from ‘customer first’ to ‘Morgan employee or member first,’ inspiring exceptional customer service by Morgan members,” the association says.

In presenting the award, TRSA Chair Jim Doro of Doritex Corp. acknowledged Senior’s efforts when he took the helm at Morgan, as the industry was facing various challenges.

“Despite these challenges, he took Morgan to levels of quality, reliability and response that were recognized worldwide,” says Doro, who credits Senior for laying the groundwork for the UTSA-TRSA blending.

mike carterCarter received the Maglin/Biggie Associate Lifetime Achievement Award, named after industry pioneers Rudy Maglin and James Biggie. Carter has been owner/president of Century Place Apparel since 2000.

“A 30-year-plus veteran of supplying the industry … he is known for product development and support that enable textile service companies to exceed their garment rental and sales goals through more fashionable styles and fabrics,” says TRSA.

Carter has served on the association’s board of directors and associate executive committee, where he actively recruited operators to volunteer on committees that guide association programs such as management education, professional development and research, according to TRSA.

He also once served as sales vice president for Bernstein and Sons, where he created the textile services industry’s first rental-friendly knit polo shirt, the association adds.

A graduate of the University of North Carolina-Charlotte, Carter began his apparel career managing a small shipping warehouse for an infant wear company, later joining Grenadier Knitwear, according to TRSA.

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