Texcare International Opens in Fully Booked Hall


Jensen image
Jesper Munch Jensen (speaking into mic), CEO of Jensen-Group, describes the company's new industrial laundry equipment offerings to Elgar Straub, director of VDMA Garment and Leather Technology, during a media tour of the show floor. A camera crew followed the action. (Photo: Bruce Beggs)

Bruce Beggs |

Sustainability is Main Theme

FRANKFURT, Germany — Energy and resource efficiency are key factors in the professional textile care sector, and sustainable and efficient technology and processes for dry cleaners, laundries and textile service providers were on display as Texcare International opened its five-day run on Saturday.

There are 264 exhibitors hailing from 26 countries in Hall 8 and the adjoining Galleria. “The mood in the sector is very good,” says Wolfgang Marzin, president and CEO of Messe Frankfurt, who accompanied media members during a guided tour of the show floor. “Hall 8 is fully booked up. All international market leaders have registered and will present their cutting-edge technologies. They expect the world’s leading trade fair for their sector to generate powerful business impulses.”

Marzin likened Texcare to the “Olympics of textile care,” referencing the show’s every-four-years cycle.

The main theme of Texcare International 2012 is sustainability and the machinery and plant construction industry will present resource and energy-efficient solutions designed to make companies more ecologically and economically competitive in the future.

Underscoring this is the new BLUECOMPETENCE initiative of the Federation of German Machine and Plant Manufacturers, spotlighting sustainable machines and systems that are in line with economic, ecological and social demands.

“We aim to show that sustainability is not just a buzzword,” says Elgar Straub, director of VDMA Garment and Leather Technology, who led the guided tour for the trade media. “On the contrary, technology is the key to resource conservation. For our sector, Texcare International is the ideal platform for future-oriented presentations.”

The Texcare Forum opened its schedule of educational lectures with “Future Day,” featuring an agenda devoted to training opportunities and efficient marketing concepts for dry cleaners.

Texcare International continues today and runs through Wednesday.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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