Survey: Respondents Give Clean ’11 High Marks, Applaud Decision to Shorten Next Show

Bruce Beggs |

CHICAGO — Eighty-seven percent of respondents to June’s unscientific Wire survey said they attended Clean ’11 in Las Vegas, and 86.4% of them reported being “fully satisfied” or “somewhat satisfied” with their experience as a whole.

These attendees sought information about a variety of products and services. Among the exhibit categories that respondents sought out, washers, dryers, folders and material-handling systems were mentioned most often.

Nearly 83% of respondents said they are more likely to do business with a certain manufacturer, distributor or supplier because of their trip to Clean. Thirteen percent said they aren’t sure, and 4% said they aren’t more likely to do business.

Most respondents attended Clean on Tuesday (82.6%), Monday and Wednesday (69.6% for both days). On Thursday, the final show day, only 47.8% attended.

The 2013 Clean Show in New Orleans is scheduled for three days over a weekend (Friday through Sunday). Virtually everyone surveyed applauded the show committee’s decision to shorten the next event by a day, but some wondered if Clean’s quality and size would remain comparable.

Clean’s sponsors presented more than 40 hours of educational sessions, including several offered by international trade associations. Approximately 52% of Wire respondents said they didn’t attend a session this year, while 30.4% reported attending only one session and 13% attended two. The remaining 4.3% sat in on three, and no one reported attending four or more sessions.

Respondents who didn’t attend Clean in Las Vegas most often cited budgetary constraints or sending someone else on staff as the reasons. Twenty percent said they had no interest in attending.

While the American Laundry News Wire survey presents a snapshot of readers’ viewpoints at a particular moment, it should not be considered scientific.

Subscribers to Wire e-mails—distributed twice weekly—are invited to participate in a brief industry survey each month. The survey is conducted online via a partner website. Readers are encouraged to participate, as a greater number of responses will help to better define operator opinions and industry trends.

To sign up for the Wire, click the “Subscribe” button at the top right-hand corner of this page and follow the instructions.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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