Alliance Laundry Systems Restaging IPSO Brand for North America

Bruce Beggs |

RIPON, Wis. — Alliance Laundry Systems is restaging its IPSO equipment brand for the North American market beginning at the Clean Show next month, American Laundry News has learned.

Alliance has already launched IPSO’s “Industrial by Design” platform to communicate that the equipment is engineered, tested and built for heavy-duty performance, says Gary Dixon, North American sales manager for IPSO.

“This renewed focus on North America represents the next step in IPSO’s evolution to a truly global brand,” Dixon says. “IPSO has been a premier OPL brand in Europe for more than 40 years, and is sold in 90 countries around the world; you cannot be a truly global brand though without a strong presence in the North American market.”

Alliance acquired IPSO in 2006 and has worked to incorporate key elements of its knowledge base and company identity into the IPSO operation in Belgium while also tapping into the brand’s 40 years of manufacturing experience there.

“We have arrived at a true unity of purpose and culture, which is another reason we thought the time was right to relaunch IPSO in the North American market.”

IPSO equipment continues to utilize advanced technology developed for the European market that saves energy and reduces water consumption and detergent use, Dixon says.

Its line of 2013 washer-extractors features patented water absorption verification technology not previously available in North America.

All IPSO washer-extractors sold in North America and throughout the world are manufactured at Alliance’s plant in Wevelgem, Belgium. IPSO tumblers are made at the company’s Wisconsin plant.

Alliance is targeting the on-premise and coin laundry markets with its IPSO brand.

“The Clean Show will be the first time we highlight the restaging of IPSO from the premium European OPL brand to a truly global brand for both OPL and vend,” Dixon says.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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