Modern Marketing Secrets: Making Effective Use of Online, Social Media Opportunities
Dianne McKay, owner and president of Mustang Marketing, shares how laundry/linen services can up their online marketing game.
Events of the past three years have changed workplace dynamics along with employee attitudes and expectations. Human resource managers Annette Jones from Huebsch Services and Katie Rowland from Plymate Inc. talk challenges and solutions in laundry HR today.
Bill Sullivan, fire protection engineer for the City of Madison Fire Department in Wisconsin, and Markus Tarin, CEO of MoviTHERM, an innovator in fire detection technology, based in Irvine, California, talk about steps to take in the event of a fire along with detection/prevention ideas.
Duane Houvener, national sales manager for American Dawn, provides insider discussion about modern textiles and how performance and processability have been improved.
A commercial laundry today, no matter the size, needs to create its unique brand to stand out, and this discussion with Asit Goel, vice president of marketing at UniFirst, will examine what steps to take.
Guest Joseph Ricci, president and CEO of TRSA, talks about the current state of laundry hiring/training/retention, offers ideas and looks into the future of laundry labor.
Greg Jira, show director for The Clean Show owned by Messe Frankfurt, talks about how laundry and linen service operators can be as effective as possible when attending industry trade shows, along with details about Clean in Atlanta.