OSHKOSH, Wis. — Girbau North America, a commercial laundry equipment provider based here, reports that it has officially changed its name to Continental Laundry Solutions.
The company says the change “reflects both a return to the company’s original identity and a renewed focus on strategic growth, partnership and support across North America’s laundry markets.”
Mike Floyd, president of Continental, adds, “This change comes as a result of an initiative to return to our historic corporate identity, Continental, as well as a deep commitment to providing industry-best laundry solutions.”
The name change is part of a broader rebranding effort. Updates to the company’s logos, signage and website are underway, according to Floyd.
“This company was the North American subsidiary of Girbau Global Laundry Solutions, first established in 1995 as Continental Girbau Inc.,” he shares. “We operated under that entity for 24 years before switching to Girbau North America (GNA) in 2019.
“After our recent acquisition (by EVI Industries), we made the decision to return to ‘Continental’ because it better reflects our ability to represent a wide array of laundry solutions for various markets throughout North America.”
Serving the commercial, industrial, textile care, guest amenity, and vended markets, Continental Laundry Solutions says the rebrand is more than a name — it’s a promise to customers, partners and the industry. The rebrand is guided by Continental’s five core brand pillars:
- Partnership-Driven: We grow stronger together — with customers, distributors and industry allies.
- Enduring Support: Service is not a department — it’s who we are.
- Purposeful Innovation: Innovation that’s practical, scalable and built for real-world performance.
- People First: Empowered people empower our company.
- Sustainable Strength: We build solutions with staying power — for people, business and the planet.
“These pillars will drive every decision we make, from the solutions we bring to market to the way we support our partners and customers,” says Floyd.
Have a question or comment? E-mail our editor Matt Poe at [email protected].
