Xeros Cleaning Changes Name to Hydrofinity

Staff Writer |

Change represents objective to sustain water supplies, says managing director

SHEFFIELD, U.K. — Xeros®Cleaning Technologies, the developer of water-saving commercial laundry solutions for hotels and commercial laundries, changed its name to Hydrofinity™, effective July 10, the company reports. 

Hydrofinity expects the name change to be implemented in all the countries where it is active by August 2018 and previewed its new brand identity at the Hotel Show Africa in Johannesburg South Africa, June 24-26. 

“Our choice of new company name represents our key objective of helping to sustain the world’s water supplies for current and future generations,” says Mike Ferrand, managing director at Hydrofinity. “We must work to tackle global water crises now and can no longer take water for granted.” 

“The name is new, but the value we bring remains the same. We are driven by the principle that water is essential and precious,” says Caroline Crossland, marketing director at Hydrofinity. “And by helping our customers reduce their environmental footprint while creating substantial cost efficiencies in their laundry operations, we begin to change the conversation in commercial laundry to a focus on water conversation and ongoing sustainability.”

Hydrofinity uses sustainable cleaning and fabric care technologies provided by Xeros Technology Group. Compared to traditional machines, the company says the near-waterless wash process replaces up to 85% of water with XOrbs™. These spheres employ a gentle, yet effective, mechanical wash action on linens, ensuring powerful stain removal results for a visibly superior clean. 

XOrbs can even wash in ambient temperature water, eliminating the need to heat water, creating additional energy savings and keeping linens looking newer for longer, according to Hydrofinity. XOrbs last for up to a thousand washes before needing to be replaced, and are collected by the company to be recycled.

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