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VEGA Systems Group Restructures U.S. Operations

VEGA Systems USA now fully owned, operated by parent company; leadership roles announced

CINCINNATI — VEGA Systems USA, previously a joint partnership, is now solely owned and operated by its parent company, VEGA Systems B.V., reports the VEGA Systems Group of Oss, the Netherlands.  

“We are highly committed to growing the VEGA brand, and with complete ownership of VEGA Systems USA, it gives us the ability to maximize our commitment to the U.S. market and allows us to strengthen and develop relationships with our customers,” says Ad van Geffen, president/owner of VEGA Systems B.V.

With announcement of full parent company ownership, van Geffen also announced new leadership roles within the USA division.  

Kerry Bengtson, a long-time industry veteran, has been named vice president. With 30 years of laundry equipment manufacturing industry experience, the company says he brings intimate expertise and knowledge of both U.S. and European equipment manufacturers.

Thad Southwick, another industry veteran, brings 29 years of equipment manufacturing experience. VEGA Systems named him project manager for the USA division, and he will coordinate with the growing sales team and customers to ensure all aspects of projects are carried out and fulfilled to full satisfaction.

Finally, Jeremy Appleby has been named service manager for VEGA Systems USA. He has worked in different capacities with VEGA Systems staff and VEGA equipment for the last decade and is well-versed with the full line of equipment.