ELMSFORD, N.Y. — This summer, Unitex reports it continued to increase senior citizens’ access to the arts through an expansion of its sponsored concert series across the Northeast region.
The privately owned healthcare laundry company has produced these concerts for nursing homes and senior living facilities across New York City, Long Island and Westchester County as a way of extending its brand promise to care for the health and well-being of residents and patients.
The company says it is planning to expand to reach a greater portion of their service area, which includes New York, New Jersey, Pennsylvania, Delaware, Connecticut, Massachusetts and Rhode Island.
This year marks the second annual concert series with featured performances by a diverse range of musicians, including styles ranging across soul, blues, jazz, folk, country, pop, swing, rock, classical, opera and more.
Unitex says residents’ positive response to these concerts prompted the company to add additional dates and locations to its 2019 season.
“Following the fantastic response to last year’s concert series, we expanded this year’s season to provide more senior citizens across New York with high quality, contemporary entertainment,” says Seth Gershman, marketing and communications director of Unitex. “It has been such a treat to see the response from residents and staff to the performances, with many people dancing and singing along to the shows.
“Besides fulfilling our brand promise of ‘A Clean Start to Every Day,’ we can’t think of a better way to contribute to local seniors’ happiness than with live music. We’re looking forward to scheduling even more shows to extend the 2019 season, and to enlarging this series for the future.”
“Unitex is always looking for ways to give back to our partner facilities who do such a tremendous job caring for the well-being of their residents,” says David Potack, vice president of Unitex. “We are always happy to help enhance the residents’ experience in any way we can, and are thrilled that the concert series has been received so well.”