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UniFirst Corp. Unveils New Delivery Uniforms

First time in more than 30 years, new look for UniFirst route service representatives

WILMINGTON, Mass. — UniFirst Corp., which supplies and services uniforms, workwear and facility service products, has unveiled new route service representative (RSR) uniforms, redesigned for the first time in over 30 years.

“Every business day, UniFirst proudly outfits over 2 million workers from coast to coast, so we understand the importance of feeling confident and looking great in what you’re wearing on the job,” says UniFirst President and CEO Steven Sintros.

“UniFirst RSRs are the face of our company, and we want them to feel as empowered as our uniform-wearing customers. So, we felt it was critical to take all the time required to develop all ‘the right’ uniform elements, while also involving our RSRs throughout every step of the process.”

The new uniforms were designed to improve comfort and safety while enhancing the employee brand image for more than 2,400 RSRs across all UniFirst service centers throughout the United States and Canada.

Featuring the company’s signature green and charcoal colors with reflective safety accents and striping to improve visibility on service routes, UniFirst’s new uniforms are available in a range of styles.

Throughout the design process, the company says it led the effort with an employee-first mindset, inspiring uniform options for all climates throughout North America, from Miami to Edmonton, Alberta.

The new uniforms were also designed to improve upon garment features like mobility and breathability to help keep up with the demands of the RSRs’ day-to-day work.

“This uniform redesign is really taking us into the future,” says Cynthia Croatti, executive vice president at UniFirst. “It was important for us to not only modernize the look of our RSRs, but also to adapt to the changing demands of our essential frontline employees.”

As for the thousands of old-style, previously worn UniFirst RSR uniforms throughout the United States and Canada, the company says its individual service centers will either re-purpose them for customer use or donate them to local charitable organizations thereby extending the useful life of the materials and reducing the potential impact on the environment.

In an effort to develop a new holistic brand image, UniFirst has also redesigned its entire fleet of over 4,000 vehicles. Through a phased approach, the company will be rebranding fleet vehicles across all locations over the next few years.

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