UniFirst CEO Croatti is Latest 'Undercover Boss' for CBS Reality Series


UniFirst Corp. President and CEO Ronald Croatti goes undercover. (Photo: Courtes
UniFirst Corp. President and CEO Ronald Croatti goes undercover. (Photo: Courtesy UniFirst)

Bruce Beggs |

WILMINGTON, Mass. — President and CEO Ronald Croatti of UniFirst Corp., an industry leader in the supply and servicing of uniforms, workwear and protective clothing, will be featured on the CBS TV series Undercover Boss this Sunday, UniFirst reports.
The reality series follows top-level executives of major national corporations as they slip anonymously into the rank and file of their companies. Each week, a different executive leaves the comfort of the executive suite for undercover missions to see firsthand the effects their corporate policies have on employees and the products and services they provide.
As part of his assignment, Croatti donned a disguise and worked alongside a number of his “employee-Team Partners” around the country to better understand their jobs and to see if any improvements might be warranted.
“Despite the fact I had some difficulties performing many of the various tasks, I was pleased to see the systems and procedures we have in place to ensure quality and customer satisfaction are working nicely in the field,” Croatti says. “The Team Partners who ‘trained’ me were all exemplary workers who treated me and other co-workers with dignity and respect.”
The hour-long episode featuring Croatti is scheduled for broadcast at 9 p.m. Eastern on Sunday on CBS. To watch a preview, click here.
To learn more about Undercover Boss, click here.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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