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Texcare Asia Preview: Back to Beijing

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Texcare Asia 2009
Association leaders and show sponsors stop at the Alliance Laundry Systems booth at the start of Texcare Asia 2009. (Photo: Bruce Beggs)

Bruce Beggs |

Exhibitors poised to present range of sophisticated, energy-efficient washing, drying and ironing technologies

BEIJING, China — Suppliers from China, the Czech Republic, Germany, Italy, Japan, Portugal, Switzerland, Taiwan and the United States have confirmed their participation in Texcare Asia, the region’s foremost trading platform for modern textile care. It is scheduled for Nov. 17-19 at the China International Exhibition Center in Beijing.

Held every other year, the trade fair consistently attracts key players such as Castic-SMP, Dow, Hoffman/New Yorker, Jensen Group, Maxi Companies, Primus, Pony, Via-trade and Weishi, says Messe Frankfurt, the show’s organizer.

These suppliers and more—the exhibitor list stands at approximately 110 companies—will present a range of sophisticated, energy-efficient washing, drying and ironing technologies in a trade space of more than 10,000 square meters (approximately 32,000 square feet).

China’s laundry and dry cleaning market presents what Messe Frankfurt calls “significant opportunities” for suppliers of resource-saving technologies as the Chinese government implements a raft of measures to reduce its CO2 emissions by 45% by 2020.

This has created a demand for environmentally friendly products such as centralized laundry systems, advanced dry cleaning machines, green solvents, energy-saving dryers, and water reclaimers.

Alliance Laundry Systems will launch Over-Dry Prevention Technology (OPT)—which it debuted in the States earlier this year—at the fair. The innovative technology shortens drying time and decreases utility consumption while extending linen life, Alliance says.

“We get to see customers, new and old, from across the Asia-Pacific region at Texcare Asia,” says Kitty Zhang, area sales manager for Alliance. “It is the ideal venue to launch our latest energy-efficient products.”

The Jensen Group from Switzerland hopes to impress visitors with innovations in sustainable laundry automation. “Representatives from our three core technology centers—washroom, flatwork and garment technology—will be at the fair to show how our tools can increase efficiency and boost productivity,” says Gerda Jank, head of marketing at Jensen. “These products will be especially interesting for visitors working in heavy-duty laundries.”

Shanghai Sailstar Machinery Co. is confident that its new SGS Cleaning System will be a popular draw.

“As governments enact ever more legislation to combat climate change, we expect our green SGS Cleaning System will generate a lot of excitement,” says Ivy Zheng, Sailstar’s marketing manager. “This system enhances energy conservation in medium- and large-scale laundry plants. It maximizes output, making washing more economical.”

The fair’s long-standing professional reputation continues to attract new exhibitors wanting access to China’s developing textile care market, Messe Frankfurt says. One such company is German-based BÖWE Textile Cleaning GmbH, which manufactures 12-30-kilogram dry cleaning machines for commercial use and 70-200-kg dry cleaning machines for industrial use.

“Texcare Asia has an established reputation for facilitating trade. We are looking forward to participating in the fair and increasing the visibility of our brand in China,” says Frank Ziermann, managing director.

Kunshan Yingelan Commercial Laundry Equipment is another company exhibiting at the fair for the first time. The Taiwanese firm will present its front- and rear-tilt automatic washer-extractors, front-input and rear-output auto-fast-dryers, dry cleaning machines and solvent recovery dryers, along with finishing and ironing equipment.

“Texcare Asia provides textile care specialists a professional platform for trade,” says Lin Qingguo, vice general manager of Yingelan. “By joining the fair, we hope to get a better understanding of the textile care market in China; this will be useful in marketing the Yingelan brand.”

The 2009 event featured 133 suppliers from 17 countries and regions and welcomed 5,977 visitors from 51 countries and regions, including the United States.

To learn more about Texcare Asia 2011 or to register, visit texcare-asia.com or send an e-mail to texcareasia@china.messefrankfurt.com.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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