The first edition will take place in August 2019 at the Shanghai New International Expo Centre and will be jointly organized by the China Laundry Association and the China Light Machinery Association from the industry, as well as Messe Frankfurt (Shanghai) Co. Ltd. and Unifair Exhibition Service Co. Ltd.
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia, say organizers.
“The merger is fantastic news for the textile care industry in Asia as a whole and also for the Messe Frankfurt Group,” says Wolfgang Marzin, president and CEO of Messe Frankfurt Group. “By integrating Texcare Asia’s extensive resources with those of the China Laundry Expo, we will provide a larger and more complete platform for the industry to converge upon. The new show will provide coverage across the entire supply chain, including washing, dry cleaning, dyeing, detergent and disinfecting chemicals, leather care, textile rental, digital solutions, and much more.”
“The laundry industry in China faces numerous challenges, such as the tightening of sewage treatment and disposal regulations, while opportunities are also arising in the form of increased demand for energy-saving technologies,” adds Xiuping Han, general manager of China Unifair Exhibition Services Co. Ltd. “By merging the China Laundry Expo and Texcare Asia under a single banner, we will provide an ideal platform to facilitate industry development and address these challenges and opportunities.”
The annual China Laundry Expo was founded in 2000 and is held on a rotating basis between Beijing and Shanghai. With a similar focus to the China Laundry Expo, Texcare Asia made its debut in Singapore in 1998 and was introduced to Hong Kong in 2002. The fair then moved to China in 2005 in Beijing and has been located in Shanghai since 2013.
By combining product groups from the China Laundry Expo with those of Texcare Asia, the merged platform promises to deliver a comprehensive value added experience for its customers and visitors, organizers say.
The expanded product portfolio and merging of resources mean that the newly merged show is predicted to attract an impressive 300 exhibitors and 25,000 industry visitors across more than 320,000 square feet of floor space when it opens its doors in August 2019, organizers add.