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Survey: Most Attendees Satisfied with Clean ’13 Experience

Carlo Calma |

CHICAGO — Many of the laundry managers and textile rental operators who attended the Clean Show last month in New Orleans were, on some level, satisfied with their experience as a whole, according to this month’s American Laundry News Wire survey.

Nearly 53% were “fully satisfied” and 36.8% were “somewhat satisfied.” The remaining 10.5% of respondents were “neither satisfied nor dissatisfied.”

Among the survey’s respondents, 65.5% attended the event and 34.5% did not. The majority of those who did not attend cited budget constraints (60%). Another 40% couldn’t work it into their schedule. Though a small percentage were not able to attend the show personally, other staff members were able to make the trip (10%).

The show’s experimental three-day schedule produced a mixed bag of reactions. While a majority of respondents liked the new format, one wasn’t as receptive. “All three days did was cut out a busy day. The last day was dead, like the four-day shows.”

Among respondents, 94.7% attended the show’s first two days. The percentage dropped to 63.2% on the closing day.

In terms of exhibit categories, linen vendors and suppliers, bagging equipment, and flatwork folders were among the most sought-after, according to the survey. Nearly nine out of 10 respondents reported they are “more likely to do business with a certain manufacturer, distributor or supplier because of information (they) received at Clean ’13.”

Several trade associations sponsored educational sessions throughout the event. All in all, 42.1% of respondents sat in on at least one educational session: 15.8% attended four or more, 15.8% attended two, and 10.5% attended one. The majority of attendees, however, opted to not attend any educational sessions (57.9%).

Overall, many managers and operators left the show upbeat. “The staff was very helpful with directions and information,” writes one attendee. “(The show was) well organized, (and the) industry (was) well represented by both suppliers and buyers,” adds another.

While the Wire survey presents a snapshot of readers’ viewpoints at a particular moment, it should not be considered scientific.

Subscribers to Wire e-mails—distributed twice weekly—are invited to take the industry survey anonymously online each month. All managers and administrators of institutional/OPL, cooperative, commercial and industrial laundries are encouraged to participate, as a greater number of responses will help to better define operator opinions and industry trends.

About the author

Carlo Calma

American Trade Magazines

Editorial Assistant

Carlo Calma is editorial assistant at American Trade Magazines.

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