Survey: Adding/Replacing Equipment, Building on Quality Staff Are Top Priorities for 2010

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ALN Wire Survey Chart
ALN Wire Survey Chart

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ALN Wire Survey Chart
ALN Wire Survey Chart

Bruce Beggs |

CHICAGO — Do you believe in New Year’s resolutions? Whether you’re a believer in such things or not, a new year gives us all a clean slate — a fresh start. Half of the respondents to American Laundry News’ Wire survey say they have made resolutions for 2010, and another 27.3% are thinking about it.
So, what is their top laundry priority this year? Adding or replacing equipment and building on quality staff tied in importance, each garnering 21.7% of the responses. Increasing productivity and marketing service to attract more business tied at 17.4% apiece. Creating greater energy savings (8.7%), “other” (8.7%), and improving distribution or route management (4.3%) proved to be less-popular choices.
Their top personal priority for 2010 is a little clearer — 47.8% of respondents say they want to lead a healthier lifestyle. Spending more time with family, and spending money wisely/saving more each garnered 17.4% of responses; 13% of respondents say they want to plan a special vacation.
The one respondent who selected “other” wants to “Find a new line of work out of laundry.”
Many of those who took the Wire survey are confident they will accomplish both of their top priorities. Roughly 30% have no doubt they will succeed, and another 43.5% say “there is a good chance.” Roughly 22% put their chances at 50-50.
Roughly 61% of respondents reported accomplishing some of their 2009 goals, and another 17.4% reported accomplishing every goal. About 9% say they accomplished one or two goals last year, while 8.7% admitted they accomplished none.
Subscribers to American Laundry News’ Wire e-mails—distributed twice weekly—are invited to participate anonymously in a brief industry survey each month. While it presents a snapshot of readers’ viewpoints at a particular moment, the survey should not be considered scientific.
The entire American Laundry News audience is encouraged to participate, as a greater number of responses will help to better define operator opinions and industry trends.
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About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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