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Softrol Hires Smith as Director Sales & Marketing

Company says industry veteran will be instrumental in branding, new product initiatives, sales strategy

ACWORTH, Ga. — Softrol Systems Inc., which offers a complete line of laundry solutions, including chemical, rail, management information, advanced sortation solutions and control systems, located here, reports it has hired Dave Smith as its director of sales and marketing.

Smith is responsible for all sales and marketing activities, reporting directly to the CEO. The company shares that he will be an important member of its executive board.

Softrol says Smith brings more than 30 years of industry experience gained from promoting industrial laundry equipment, with a focus on customer needs and after-sales support.

Customer associations, problem solving, product knowledge, and the ability to lead and strategize are just a few of his strengths, Softrol says.

The company adds that Smith will be instrumental with brand campaign development and new product initiatives, as well as providing its sales team with strategic direction and insights. 

Smith holds a Bachelor of Science degree from Bowling Green State University in business administration with a computer science minor.