LAS VEGAS — Sobel Westex, a designer, manufacturer, and distributor of linen and terry, has made an agreement to acquire Baltic Linen Co. Inc., a supplier of bed and bath textiles for retail, cruise lines, healthcare and hospitality industries, the company reports.
Terms of the deal were not disclosed.
“Baltic, a trendsetter in the retail and hospitality textile sectors, will propel Sobel Westex to the top of the market, solidifying both our position and brand in the textile industry across our market segments,” says Walter Pelaez, CEO of Sobel Westex.
“We are proud of our decision to join forces with Sobel Westex and deliver the expertise of both companies’ vast knowledge to the marketplace,” says Frank Greenberg, CEO of Baltic Linen.
The acquisition joins two dominant textile companies to create a U.S.-based, global enterprise that will be highly competitive across all textile sectors, according to the company.
“The combined strength of these two companies is a game changer that will allow Sobel Westex to increase our design mix and product offering, giving us the ability to better serve our domestic and international markets, creating an exciting opportunity for both our customers and our company,” says Pelaez.
The company says customers can expect the global union of Sobel Westex and Baltic Linen to result in more innovative products, improved guest experience, personalized service and increased attention to detail.
“Our forward-thinking and differentiated designs will continue to create the most exciting looks with license partnerships that are unique, bringing color and value to our customers,” Greenberg says.
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