Primus Names Atlas International Distributor of Year


Pictured, from left, are: Mark Schram, Primus North American sales manager; Mark Freesman, Primus regional sales manager; Dee Parmer, Atlas sales; Arthur Wechsler, Atlas sales; and Ulli Mandelbaum, owner of Atlas. (Photo: Primus)

Staff Writer |

Award ceremony held at Mob Museum in Las Vegas

RIPON, Wis. — Primus laundry equipment announced its distributor network award winners during the Clean Show in a ceremony held at the Mob Museum in Las Vegas, the company reports. Taking home the top honor of distributor of the year was Dallas, Texas-based Atlas International.

Primus says Atlas excelled in not only sales volumes, but also in its commitment to building the brand in the markets the company serves. The company was also recognized with a Primus Pinnacle Performance Award for exemplary sales and service.

“Since taking on the Primus brand, Atlas has been a true partner; one that is committed to growing the brand’s presence in the marketplace,” says Mark Schram, North American sales manager for Primus. “The entire team well represents Primus in the service it provides to customers every day. They are dedicated 100% to the success of their clients.”

Since 1980, Atlas has been serving on-premises and vended markets, including equipment, service, parts and finance assistance.

“I am proud to accept this award on behalf of the entire Atlas International team,” says Ulli Mandelbaum, owner of Atlas. “We believe strongly in the Primus brand and the strengths it can bring to our wide range of clients.”

Additional awards were handed out to:

Equipment Marketers owners Dick and Susan LaMaina also received a special honor: the Distinguished Industry Achievement Award. This honor recognizes individuals committed to making a positive change in laundry distribution through leadership in management, marketing and/or operations.


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