RIPON, Wis. — Commercial laundry equipment provider Primus® is now making its equipment available to North American fabricare businesses, the company reports.
“Primus offers one of the most comprehensive product lines available, with cutting-edge technologies built into each and every machine,” says Mark Schram, North American sales manager. “We look forward to the even greater innovations ahead as Primus equipment continues to evolve, backed by Alliance Laundry Systems’ leadership and an accredited distribution network.”
Acquired by Alliance in 2014, Primus offers a full line of equipment for Laundromats and on-premises laundry (OPL) environments. Flagship products include small-chassis equipment and tumble dryers, hard-mount washer-extractors, and an exclusive vended soft-mount washer-extractor line.
Across all segments, Primus is dedicated to developing durable, reliable products that use less water and energy, are easy to use, and are more cost-effective than competitive models, the company says, adding that products meet quality standards in four categories—energy, ergonomics, ecology and design—to ensure customer requirements for durability and performance are satisfied.
While Primus makes its official North American debut this month, its equipment had been sold in the U.S. and Canada for two decades under a supply agreement with another manufacturer. This is good news for store owners, according to Schram, as a “solid history of excellence” is already in place, as well as capabilities to provide OEM parts, service and support when replacing existing equipment.
“Primus is already recognized globally for bringing industry-leading efficiency and value to vended laundry owners,” he says. “We’re pleased to now confidently provide this value to North American store owners under the Primus name.”
Primus is poised to provide North American store owners with creative and flexible finance programs tailored to the needs of each customer. Additionally, Alliance’s Customer One™ program gives store owners access to resources that include laundry design and site selection expertise, OEM parts, and dedicated sales and service personnel.
“The Primus and Alliance partnership is an extraordinary blend of two global leaders coming together to bring its distributors and customers unique equipment, unmatched expertise and industry-leading support not found anywhere else in the world,” says Schram.
Primus can be reached at 920-748-3121, e-mail [email protected].
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