ORLANDO, Fla. — The North-American Association of Uniform Manufacturers & Distributors (NAUMD) recently selected the winners of its annual Image of the Year Awards (IOY), a competition that honors excellence in both the design and wear of image and corporate apparel programs.
The awards honor the best corporate and image apparel programs produced over the last year by North America’s most sought after suppliers and distributors of such designs. The award is the industry’s highest achievement, says the organization, and is sponsored by the Image Apparel Institute, a division of the NAUMD.
For more than 31 years, the NAUMD’s Image of the Year Awards has honored uniform manufacturers and distributors that have mastered the concept of fashion and function within image and market planning. Winners in each category represent apparel programs with distinct purposes or functions within their industry.
The 2011 Image of the Year recipients and their winning programs by category are:
Casino: Unisync for Caesar’s Casino
Healthcare: Cintas for Stanford Hospital
Hotel Multi-Unit: Cintas for The Renaissance
Hotel Single-Unit: Cintas for The Gaylord Opryland
Fast Food Restaurant: Unisync for Yogen Fruz
Fine Dining: Disney for Hollywood & Vine
Retail Establishment: Lion Uniform Group for Fueling Awareness
Cruise Lines: Omega Uniform Systems for Holland America
Transportation: Unisync for Orng Medical Transport
Theme Park or Arena: Disney for DCA California Screaming Attraction
Service: Galls, an Aramark Company for Pepsi
Entertainment: Superior Uniform Group for AMC Theatres
Special Recognition: Girl Guides/Boy Scouts of America – Unisync
“As businesses seek a competitive edge in an uncertain economy, providing employees with a fresh look can be a cost-effective way to appeal to existing and new customers,” says NAUMD President Richard Lerman.