Messe Frankfurt Expands Textile-care Events in Middle East

Staff Writer |

Fair/exhibition company acquires majority holding in show held in Dubai

FRANKFURT AM MAIN, Germany — Messe Frankfurt has acquired a majority holding in Middle East Cleaning Technology Week in Dubai, further strengthening its position in the Middle East, one of the fastest growing regions of the world, reports the fair and exhibition company.

Messe Frankfort says it will organize the event in cooperation with VIS Exhibition and conferences, Dubai. Held annually, Middle East Cleaning Technology Week brings together three trade fairs at the same time and place: Gulf Laundrex for the laundry and dry-cleaning sector, Clean Middle East for the cleaning-contractor segment and Gulf Carwash for the car-care business.

The next edition takes place at the Dubai International Convention and Exhibition Centre, Nov. 13-15.  

“By participating in the trio of fairs, we are enlarging our worldwide portfolio of textile-care fairs,” says Wolfgang Marzin, president and CEO of Messe Frankfurt. “Now, in addition to the world’s leading trade fair for the sector, Texcare International in Frankfurt, we also organize two leading regional trade fairs for the sector, Texcare Asia in Shanghai and Gulf Laundrex.

“Moreover, with the Texcare Forum Russia and Texcare Forum India, we support the exchange of ideas and information in other important textile-care markets.”

Almost 150 companies, many of them international market leaders, present their products and services at the three trade fairs, according to Messe Frankfurt. More than 30 companies and leading international brands were represented at Gulf Laundrex 2017.  

“The Middle East is an important, future-oriented market for our industry and our members, especially in view of the continuous growth in the hotel and tourism sector,” says Elgar Straub, managing director, VDMA Textile Care, Fabric and Leather Technologies. “We are delighted that Messe Frankfurt has decided to become involved in the organization of this important event.”  

Discussing the benefits of the cooperation, Dr. Kayyum Ali Bohra of VIS Exhibitions, Dubai, says, “We anticipate a wide variety of synergistic effects from working with Messe Frankfurt, especially in terms of internationality and sector-specific expertise. As the world’s leading organizer of trade fairs with a strong base in Dubai, collaboration with Messe Frankfurt in these niche sectors will add value and enhance the experience of the exhibitors.”

Messe Frankfurt says it and VIS Group also collaborate in the field of textile care in India: the Texcare Forum India conference, which made its debut in January 2018, was held concurrently with Laundrex Mumbai.

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