You are here

Kiefer Joins R.W. Martin Company as Marketing Manager

Role to build partner/vendor relationships; develop, implement product marketing strategies

KENT, Ohio — R.W. Martin Company, a remanufacturer and provider of commercial laundry machinery, reports that Dale Kiefer has joined the company as its new marketing manager.

dale-kiefer.jpeg

Dale Kiefer

Dale Kiefer

In this role, he will develop and implement product marketing strategies for the company’s laundry, food processing, concrete and general industrial supplier solutions.

R.W. Martin says Kiefer has extensive experience in shaping company brand identities and defining company voices. He worked most recently as a marketing consultant and freelance marketer helping clients nurture mutually beneficial relationships with customers, sales leads and business partners.

“I’m excited to be joining R.W. Martin because it’s a company that has an established profile, earned over the course of decades in the industry,” he says.

“At the same time, R.W. Martin has a keen eye focused on the future and all of the possible avenues for growth.”

“Dale has a diverse marketing background and is adept at building relationships, which is essential because of our close connection to our valued partners and vendors,” says Chip Ottman, president of R.W. Martin Company. “He’s also very skilled in digital marketing and online content creation. We’re very excited to have him join our team.”

Kiefer resides in Brimfield Township.