WESTERVILLE, Ohio — By a vote of its board of directors, the International Executive Housekeepers Association will now be known simply as IEHA, with the tagline “Uniting facility managers, worldwide,” to better reflect the organization’s brand and the professionalism of the cleaning industry.
“Organizational branding is contingent on organizational identity, and ours has changed," says IEHA President Eric Bates. “Our ‘new’—but established—simplified name of IEHA reflects that change and allows us to grow IEHA as a brand keenly representing members’ skill and career development interests.”
“Just as personal identities grow and mature, so do professional identities,” adds Beth Risigner, the association's CEO/executive director. “The International Executive Housekeepers Association (commonly known as IEHA) has become a mature organization with a strong identity around member skills accreditation, certification, education, health and safety. At one point, we considered changing our name completely, but decided instead to capitalize on the equity we have built in the IEHA name and retain www.ieha.org as our primary web domain.”
IEHA plans to make a complete switchover of all internal documents and the website to the new name and logo by January.