SYRACUSE, N.Y. — Laundry equipment manufacturer G.A. Braun, located here, reports it has launched a new company website.
The company says the complete redesign includes content, layout, navigation and enhanced functionality.
“We believe the new site is much more engaging for our visitors, allowing them to gain a much better understanding of our equipment offerings, project management capabilities and service support,” says Pamela Simonetti, director of marketing.
In addition to a dedicated video page, Braun says it has also embedded video within product categories, along with equipment animations. The video and animation highlight key features and product performance data to help customers and prospects make educated decisions on the best equipment solutions for their unique processing requirements, according to the company.
Braun says it plans to continue to build upon the site with more dynamic components, including more audio and video. The company goes on to say that the architecture of its new site provides it the capability and flexibility to add a host of additional online marketing and customer care related programs, which Braun will be developing and releasing throughout the coming months.
Additionally, the company says it will be releasing an improved Braun laundry parts site, which will simplify searching and shopping for parts. Access to this site will remain through customer-specific passwords in a secure online environment.