SYRACUSE, N.Y. — Laundry equipment and products manufacturer G.A. Braun, located here, reports it has launched its new replacement parts website (www.braunlaundryparts.com).
The complete redesign includes content, layout, navigation and enhanced functionality. Access to the site remains through customer-specific passwords in a secure online environment, the company says.
“The architecture of our new site provides us the capability to add additional functionality to make the customer experience more dynamic,” says Chris Thune, Braun’s parts department manager.
According to Braun, the new laundry parts website lists more than 4,000 parts available for immediate conventional ground or express shipping. Customers may search by part number, categories, or simply by keyword, and most parts now include detailed photos.
Braun says the website offers customers the flexibility to be direct billed for parts purchases or use a credit card for payment.
To purchase parts through the web site, customers are first required to create their company profile. They can even list their specific equipment and serial number, which Braun says enables the parts department to verify that the correct part is being shipped to match that equipment.
The customer profile also contains order history.
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