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First Texcare Asia and China Laundry Expo Successful Say Organizers

Visitor numbers higher than expected, according to general manager

SHANGHAI, China — The first combined Texcare Asia and China Laundry Expo (TXCA & CLE) closed its doors at the Shanghai New International Expo Centre after three successful days of business, Sept. 25-27, according to show organizer Messe Frankfurt Shanghai Co. Ltd. 

The attendance of 311 international brands from 21 countries and regions, with a strong presence of exhibitors from Germany and the United States, highlighted the international character of the fair. To reflect the trends of the ever-evolving industry landscape, show organizers say this edition put a strong emphasis on technology and sustainability, specifically underlining the importance of RFID.

“This edition was truly a success,” says Richard Li, general manager at Messe Frankfurt Shanghai Co. Ltd. “With more attention for sustainability and technology, RFID in particular, we were able to provide a product range that reflected what is currently going on in the laundry and textile care industry. 

“The fact that a number of international companies joined us on the fairground, proves that with the merger of the shows, we are able to create added value for both domestic and overseas brands.”

In addition to the latest exhibitor feedback, visitor numbers prove that this was a logical next step in creating an improved platform with added value for the laundry and textile care industry, according to Messe Frankfurt Shanghai Co. Ltd.

More than 25,000 visitors from all over the world came to Shanghai to boost their business and grow their global network. The organizers noted significantly more visitors than expected.

“Together with our exhibitors, we were delighted to see so many industry professionals gather in Shanghai,” shares Li. “Visitor numbers were a lot higher than expected, and I think everybody will conclude that our show has positioned itself as a valuable asset in the market.”

“The textile care industry is developing toward standardization, scale, automation and intelligence,” adds Xiuping Han, general manager of Unifair Exhibition Service Co. Ltd., which also helped organize the trade fair, along with the China Laundry Association and the China Light Industry Machinery Association. “As Asia's one-stop sourcing platform for washing technology and equipment, TXCA & CLE gathers industry experts and leading companies to promote the all-round information exchange and communication between stakeholders in the industry. 

“The exhibition space, as well as the number and quality of both exhibitors and visitors, couldn’t be better after the merger. The show has become a great place for business and has definitely played an important role in the future development of the industry.”


Organizers say they were pleased to have a total of 311 domestic and international exhibitors fill up its booths, which clearly reflected the international character of the show. 

TXCA & CLE says it proudly presented a selection of seven key German industry brands to the audience, including BÖWE, Kreussler, Herbert Kannegiesser, Maxi-Press, Miele, Seitz and Veit, who presented their latest technologies and innovations. 

Next to that, a noteworthy amount of U.S. exhibitors attended the show, with brands like Alliance, AquaRecycle, DJ, Ecolab, Hoffman, Maxi, Whirlpool and more showcasing laundry machines, water treatment techniques, detergents and components. 


The development of the Internet of Things (IoT) and the advancement in production automation is resulting in an increased use of RFID in the laundry industry, and the Chinese market is following this trend, organizers share. 

TXCA & CLE gathered a number of field experts to share their knowledge and experience. Attending brands included Bundle, Datamars, Dresscode, Etexsys, EWELL, Finove, Spotag and Thermopatch. They provided visitors with necessary insights and relevant information on the latest technological innovations in their specific areas.


The 2019 fringe programme aimed at giving attendees a preview of future technologies, and in-depth insight in smart and green laundry solutions, according to show organizers. Visitors attending the different events confirmed unanimously that the selected topics were once again on point, and additionally provided them with a good opportunity to connect with industry peers and broaden their network. 

Highlights were the 2019 World Laundry Industry Summit Forum, the Laundry and Dyeing Industry Professional Skills Competition, the Seminar on New Mode and Market Prospect of Leather Care, and the Hotel Green Laundry Summit Forum. 

Messe Frankfurt Shanghai Co. Ltd. says strong support from both local and overseas laundry associations lifted the quality of the buyers at the show to the next level. Next to a significant number of professionals from mainland China, the fair also welcomed delegations from Hong Kong, Taiwan, Macau, Singapore, Korea, etc. 

TXCA & CLE aims to keep building on this success, inviting attendees and exhibitors to join the 2020 edition, which will take place Aug. 6-8, 2020.


Texcare Asia and China Laundry Expo set for Shanghai, Sept. 3, 2019