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Execs Say SanMar, Red Kap to 'Team Up' Beginning in 2013

Bruce Beggs |

ISSAQUAH, Wash. — Executives from SanMar and VF Imagewear, maker of Red Kap® brand apparel, announced in a letter to customers last week that their companies “will team up to serve the industry” beginning in 2013.

SanMar supplies apparel and accessories to industrial launderers, screen printers, embroiderers and others. Apparel manufacturer VF Imagewear has an array of several well-known brands, including Red Kap.

In their letter, Marty Lott, founder and CEO of SanMar, and Jim Tewmey, senior vice president of sales of VF Imagewear, used the term “collaboration.”

“Red Kap has great brand recognition, over 85 years of experience in workwear Done Right™ and a commitment to durable, reliable industrial laundry (IL) products,” the men wrote. “By adding Red Kap to its portfolio, SanMar can now offer customers the best brand in industrial workwear, coupled with the SanMar strengths of inventory depth, distribution and service.”

When asked to elaborate, a SanMar spokesman said a broader press release would be issued early next year.

Starting in January, 10 Red Kap items—including IL shirts, jackets, pants and shorts—will begin phasing into SanMar's inventory. The items will replace SanMar's CornerStone styles, but product names, specifications and style numbers will remain the same for a smooth transition. SanMar remains committed to the CornerStone brand by offering more than 30 other products, according to Lott and Tewmey.

“We look forward to working together to best serve the workwear needs of the logoed apparel and IL industries,” the men wrote.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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