Diversey, Standard Textile Form Joint Venture, First Offering Debuting at Clean


Photo: ©

Bruce Beggs |

STURTEVANT, Wis., and CINCINNATI — Diversey Inc. and Standard Textile Co. have formed a joint venture to bring “innovative, cost-effective and sustainable laundry cleaning solutions for the lodging and healthcare industries,” the companies announced in a joint press release.
Called Proteus Solutions LLC, the joint venture combines Diversey’s expertise in commercial cleaning and sustainability applications with Standard Textile’s unique capabilities in linen management, textiles and activated water.
Under the agreement, the companies will jointly launch the new business and commercialize bundled offerings.
Proteus Solutions will debut its first offering for the laundry industry, the Proteus® Activator Washing System, at the Clean Show in Las Vegas next month.
“This partnership accelerates delivery of groundbreaking cleaning solutions previously unavailable in the marketplace,” says Diversey President/CEO Ed Lonergan. “The technology behind Proteus enables customers to substantially improve the effectiveness, efficiency and sustainability profile of their operations.”
“The combined expertise of our companies is unrivaled,” adds Standard Textile CEO Gary Heiman. “By jointly developing cleaning solutions using Proteus’ proprietary technologies, our customers will benefit from our deep understanding of textile performance and the cleaning process.”
Proteus Solutions has introduced a new company identity inspired by the application of electro-chemically treated water. A new website is available at

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


Digital Edition

Latest Classifieds

Industry Chatter