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Distributor Prefers Catchy Equipment Names to ‘Boring’ Model Numbers

I was so pleased to read Eric Frederick’s upbeat article, Who Says Laundry Work Can't Be Fun? He is right; the “Blanket Blaster” is far more explicit than just “Blanket Folder model blah, blah, blah.” Others from that stable include Flipper, a small-piece stacker/folder, and Pik-Quik, a flatwork separating system.
There are others out there. Unipress has the Lightning shirt press (can’t be much faster than that), Milnor has the Gear Guardian washer for firemen’s gear, Energenics has its Scrubber, and D’Hooge [has] the Kangaroo, a barrier washer that unloads through a separate pocket.
Drycleaning machine manufacturers also get into the act with the Tonsil and Green Jet machines.
We salespeople always need a hook — a name is much easier to remember than some boring model number, i.e. XIG743BFE Mk. II. Manufacturers need to lighten up a little.

Chris DuffettVP, Corporate SalesTri-State Technical ServicesWaycross, Ga.

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