ATLANTA — Trade fair organizer Messe Frankfurt reports that it is delaying the launch of booth sales for the Clean Show to take place here in 2021.
“Due to the COVID-19 pandemic and its economic effects, we feel it is in the best interest of our industry to delay the launch of Clean Show 2021 booth sales for the time being,” show management said in an e-mail to exhibitors. “We project sales will now open in June, but will continue to monitor the situation and respond accordingly.”
The Exhibitor Prospectus is scheduled to be mailed in May and will be sent again via e-mail prior to sales opening, say show organizers. The booth assignment process will remain the same as in previous Clean Show editions.
“We understand that many of you are having to reassess your financial situation on a weekly basis, and we aim to serve as a platform to reinvigorate the industry once this crisis has ended,” shares show management.
“If, at the time booth sales open, you feel you may need to alter your anticipated space needs or may have an issue contracting for space, it is our goal to work with you on finding a solution.”