ALEXANDRIA, Va. — Joseph Ricci, CAE, president and CEO of the Textile Rental Services Association of America (TRSA), has been recognized by a national newsletter for association executives, CEO Update, in its Top CEOs list.
CEO Update acknowledged Ricci’s efforts in increasing the association’s revenue by 33% through the establishment of “non-dues generating initiatives” such as education and certification programs, ultimately reducing the association’s dependency on dues revenues by 12%, TRSA says.
Ricci was able to boost revenue by spending “one week a month visiting members,” TRSA adds, resulting in a 21% increase in revenue from new member dues.
The publication also applauded Ricci for “improving performance in member recruiting and retention, and developing certifications for textile services industry companies and individuals.” TRSA says that, under Ricci’s leadership, membership growth is at 10%, and retention 91%; and that the association’s educational institute attendance is up 15%.
Launched in 2012, TRSA’s Clean Green and Hygienically Clean certifications have ensured that laundry facilities are reaching “quantified performance levels,” while its Certified Professional Laundry Manager (CPLM) individual certification “quantifies production management knowledge to objectively distinguish highly competent managers,” according to TRSA.
“These programs, combined with new education and networking opportunities, are the most visible reflection of [Ricci’s] dedication to improving the value of TRSA membership,” says TRSA Chairman Jim Doro, Doritex Corp., Alden N.Y. “Just as pertinent are his improvements to TRSA’s longstanding programs that expand and protect the market for textile services through advocacy and increasing professionalism and productivity.”
“This honor belongs to our members and volunteer leadership,” says Ricci. “Their support and responsiveness to all our recent initiatives, from advocacy to certification to education, has increased TRSA’s effectiveness. It is a great pleasure to work with them to find new ways to expand and protect the industry by representing their interests and facilitating their exchange of information.”
“The recognition really must also be shared with the TRSA staff,” adds Ricci. “Our team has continually risen to the challenge of implementing more professional development opportunities, enhancing communications and launching new initiatives.”