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ARTA Education Conference Next Week to Focus on Marketing Reusables

Staff Writer |

FAIRWAY, Kan. — There’s nothing like learning from peers who have blazed a trail of success. That’s why the American Reusable Textile Association (ARTA) will feature operator roundtable sessions—on sales and controlling linen losses—each day of its 2012 Education Conference next week in Memphis, Tenn.

The Tuesday through Thursday conference is titled Marketing Reusables in 2012: How Clean is Clean, How to Sell Clients – and Control Losses After the Sale. In addition to operator roundtables with Q&A, ARTA will host speakers from the Mayo Clinic, 3M, Encompass Group, the Healthcare Laundry Accreditation Council (HLAC) and more.

A technical service representative from 3M will address Standards of Clean – How Do We Measure It? Francis Zieman, RN, BSN, MS, CSPDT, will provide an overview of tools and methods to measure cleanliness and then invite members of the audience to test different items, based on written instructions.

HLAC Inspection Chair Judy Reino, Reino Linen, will review best practices during Infection Prevention 101: Practices for the Laundry. Her review will include facility design, personnel, equipment and processes, transportation and clean-linen storage.

Mayo Clinic’s Cindy Molko, RLLD, director of linen services, will offer practical advice you can take back to the office in the session, Infection Prevention and You.

Some other sessions include an update on Cotton and Textile Issues in 2012: What to Expect from Tom Langdon, vice president of sourcing and purchasing for Encompass Group, and Hotel Guest, Hospital Patient or Visitor: Is Your Health at Risk? by Steve Tinker, vice president, Gurtler Industries.

The two operator roundtables planned, Capturing the Healthcare Sale and Case Studies on Stop-Loss Strategies, will feature profit and not-for-profit, regional, and national operators sharing their strategies for selling reusable surgical textiles and controlling losses. All sessions will leave time for Q&A from the audience.

ARTA’s conference will take place at The Peabody Hotel and is open to members and nonmembers, as well as all sister associations.

The Welcome Reception hosted by MIP and Encompass kicks off the event on Tuesday. Attendees who arrive that afternoon can sign up for a tour of Methodist LeBonheur Healthcare Laundry or visit Graceland.

The education program starts Wednesday with sessions running all day, and includes a group lunch. Attendees can mingle and network at the Sponsors’ Reception that evening at The Cotton Museum and Exchange.

The conference ends at noon on Thursday. Continental breakfast is included both days before education sessions begin.

Registration is still open. Visit the ARTA website or contact Executive Director Nancy Jenkins at njenkins@arta1.com for more information.

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