PHILADELPHIA — Aramark, a provider of food, facilities management and uniforms, reports it is expanding its strategic relationship with Dickies, a provider of performance workwear, to provide customers with a wider assortment of premium Dickies apparel options for the industrial rental market.
“Dickies and Aramark are leaders in their respective industries and this strong alliance will create a competitive force in the rental market,” says Brad Drummond, chief operating officer for Aramark’s uniform and refreshments services business. “Taking the world’s most recognized and trusted performance workwear brand and backing it with Aramark’s industry-leading service creates a premium solution for our customers and the rental market at large. Our ultimate goal is to add maximum value for our customers and this expanded relationship does just that.”
Through the expanded relationship, Aramark say it will offer customers new uniform options and a larger assortment of colors in twill, poplin, knit, duck and denim fabrics. The offering includes a modern fit for men and women in a variety of industries from a widely recognized and respected workwear brand.
“Aramark’s customers now have more choices and unparalleled access to our diverse, durable and comfortable performance-led workwear without compromising the great benefits of rental convenience,” says Denny Bruce, Dickies global brand president. “Together, we have a shared vision to better serve workers needs and now Dickies can provide Aramark’s customers with the broadest assortment of premium products available in the rental marketplace.”
Aramark says Dickies performance workwear is available to customers through its uniform rental program, which includes the pick-up, laundering and delivery of fresh uniforms weekly.
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