LOS ANGELES — Textile supplier American Dawn recently streamlined its divisions under a single management team and is now working to expand its market share in hospitality textiles.
The company has negotiated a new licensing agreement with leading cosmetic, skin care and fragrance company Borghese Inc. to produce a luxury collection of hospitality bedding and bath textile products.
Available in 2013 in the United States and Canada, the complete line of Italian-inspired Borghese luxury hospitality collection will be licensed under the “Villa di Borghese” brand. The target market includes five-star hotels, resorts, spas and cruise lines.
“By creating unique products for the hospitality industry, we plan to leverage the Borghese brand’s incredible heritage of Italian beauty, luxury and style to expand our business,” says Steve Kallenbach, director of market solutions for American Dawn.
“We are excited to reach a broader range of customers by expanding our luxury hospitality bedding and bath textile collection,” says Neil Petrocelli, vice president of marketing and sales, Borghese. “Our innovative and meticulously designed products capture the exquisite sense of beauty, fashion and style that Italy is known for now in our line of products for luxury hotels and spas.”