RIPON, Wis. — Alliance Laundry Systems will discontinue sales and marketing of IPSO®-branded laundry equipment in the United States and Canada, beginning in April 2018, the company reports. The move will not impact sales of the brand elsewhere.
“This decision, while difficult for our IPSO distributors, was one we felt is necessary for our total distribution network and Alliance Laundry Systems moving forward,” says William Bittner, vice president of North American sales for Alliance Laundry Systems. “Rationalization of our brands within our North American portfolio was the primary driver behind the move.”
Alliance says it will continue to support IPSO products through its Customer One® organization, offering parts access and its commercial laundry technical support team.
“Alliance Laundry Systems remains committed to delivering exceptional service and support for customers who rely on installed IPSO equipment,” says Mark Schram, North American sales manager for the IPSO brand.
IPSO commercial products for on-premises and vended laundries are currently sold in the United States and Canada through 64 distributors, the company says. Over the next year, Alliance says it will work closely with distributors to help them prepare for the discontinuation of the brand.
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